This essay will discuss the challenges that the medium of commercially driven journalism faces in the future. It will present the evolution and practices of both professional journalism and how it has become entwined with citizen journalism. The essay will also juxtapose the historical context with the contemporary relevance of citizen journalism and how commercially driven journalism will have to find a way of accommodating the practices of citizen journalism, whilst at the same time, staying commercially viable and of a quality and integrity that the medium has traditionally strived for.
An indecipherable clutter of chatter, combined with the sound of string and horned musical instruments being tuned up, give an ominous atmospheric intro to what we’re about to hear. It only last ten seconds but seems to last longer. Out of nowhere the music begins and before we realise what’s going on, we are being informed that ‘It was twenty years ago today, that Sgt Pepper taught the band to play’. Coming into the chorus, we hear what in my opinion are the best harmonies the Beatles ever did (and I include “This boy’, “Yes it is” and “Because” in that comparison). Sgt. Pepper’s Lonely Hearts Club Band (1967) was conceived to give the Beatles an alter ego and escape the constraints of the mass popularity that kept them in a tight box during their earlier years. This new phase of The Beatles career would see them grow their hair to the length they wished, not wear the matching clothes that they had been doing until then and create a more individual profile for the members of the band instead of the tight knit collective that had been the case prior. This was the coming time of a sometimes glorious, free spirited indiscipline which lasted until the folly of Apple Corp reared its head a couple of years later.